On Tuesday, March 10, Federation kicked off the first event in the exciting Breakfast Club series that is to come this year. Approximately 100 members of the Jewish community arrived at Congregation Beth Israel bright and early to schmooze over bagels and coffee.
Uri is an Israeli Economist specializing in behavioral economics, a UCSD Professor of Economics and Strategy, and an author who is often referred to as a revolutionary mind in his field. He delivered a fascinating speech in which he discussed incentives as a means to change and influence human behavior. Gneezy offered many insightful examples, which included best practices in regards to incentivizing people to get more exercise and give to charitable organizations.
Gneezy shared what he has learned over the years through his research. He spoke of money being the most common type of incentive, for example the idea of health insurance companies paying subscribers who exercise regularly and the concept of fining college students for missing dormitory curfews. Gneezy said that although money is the most common kind of incentive, it is not always the most appropriate or efficient way to spur change. He concluded his speech by highlighting the importance of combining a variety of different incentives in order to influence behavioral change.
Click here to see photos from the event.
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